OTM provides the basis for last mile delivery optimization to bring organized patterns within the industry.
Traditional Trade
Spread-out distribution network of small retailers, dealers, kiosks, dukas, wholesalers, and distributors. Its an intricate network which serves localized customer demand through regular ordering and short lead times
c.300,000 outlets in Kenya alone
Modern Trade
Modern trade involves a more planned and organized approach to distribution and logistics management. Modern trade includes larger players such as large supermarket chains, mini-markets, hypermarkets, cash and carry etc.